The West Texas Ranch Rodeo is quickly cementing its reputation as one of the premier Western heritage events in the region. Now in its third year at the Amarillo National Center at the Tri-State Fairgrounds, the rodeo is growing bigger and better, introducing new competitions and expanding its focus on youth involvement.
Scheduled for April 6 and April 9-12, this year’s event will feature fresh attractions that promise to draw competitors and spectators from across the country. From a world-class blacksmith competition to a youth anthem contest and a collegiate horse judging showdown, the rodeo is evolving into a full-fledged Cowboy Festival, blending tradition, education, and hands-on experience.
New Highlights for 2024
This year’s rodeo brings several exciting additions designed to elevate the experience for both participants and attendees:
World Championship Blacksmith Competition (April 9-12): More than 100 top farriers from around the world will showcase their skills in a high-stakes competition. Co-producer Randy Whipple calls it a "huge milestone" for Amarillo, emphasizing the craftsmanship and camaraderie among competitors.
4-H National Anthem Contest – “Got Talent!” (April 6): Sixty students, ranging from 3rd to 12th grade, will compete for the honor of singing the National Anthem at the rodeo’s main performances. “This contest gives young performers a chance to shine on a grand stage,” says Whipple.
NHJTCA Spring Sweepstakes Horse Judging Competition: Hosted by West Texas A&M University (WTAMU), this event welcomes 20 collegiate teams and 4-H competitors from across the region. Whipple highlights how horse judging builds discipline, teamwork, and critical thinking—valuable skills that extend beyond the arena.
Fashion Show & Vendors Market: A showcase of Western fashion, handcrafted goods, and interactive activities for families, adding a unique shopping experience to the rodeo.
A Celebration of Western Heritage and Youth Engagement
Beyond the competitions, the rodeo is deepening its commitment to youth education through programs like the Young Farm and Ranch Hands Program. This initiative introduces children to agriculture and ranching through vendor showcases and hands-on experiences.
“This program is about inspiring the next generation of ranchers and farmers,” Whipple says. “By giving kids hands-on exposure to these traditions, we’re helping to preserve an important way of life.”
Through partnerships with Texas A&M Extension Service, 4-H leaders, and WTAMU’s equine programs, the rodeo is offering unique educational opportunities that blend tradition with real-world learning.
Economic Impact and Future Growth
With its expansion, the rodeo is set to make a significant economic impact on Amarillo. The influx of competitors, spectators, and college teams will boost tourism, fill hotels, and drive business to local restaurants and shops.
“We’ve grown from a two-day rodeo to a weeklong event filled with competitions, family activities, and education,” Whipple notes. “And we’re just getting started.”
As the rodeo continues to grow, discussions about potential upgrades to the Tri-State Fairgrounds are gaining momentum. Organizers and local leaders believe improvements to the venue could further enhance the event’s reach, attracting even more visitors in the years ahead.
How to Attend
The West Texas Ranch Rodeo runs from April 6 and April 9-12, with events spread throughout the week. The main Ranch Rodeo competitions—featuring 14 teams, two performances, and the Youth Ranch Rodeo—will take place on April 11-12.
The World Championship Blacksmith Competition is free and open to the public.
Saddle Up for an Unforgettable Experience
With its exciting new competitions, youth-focused initiatives, and deep commitment to preserving Western heritage, the West Texas Ranch Rodeo is shaping up to be a must-see event in 2024. Whether you're a lifelong rodeo fan or a newcomer looking to experience cowboy culture firsthand, Amarillo is the place to be this April.
